Innovative Party Rocks the Hard Rock!

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On the final evening of the Edison Electric Institute conference held in Baltimore, Innovative Party Planners was honored to produce the ‘first’ First Energy Solutions, FES, client appreciation event. We established the goals for this event early on and set out to find this Akron, Ohio based company a great Baltimore venue where they could raise brand awareness and offer their guests a fun and intimate gathering.  Adam and Courtney visited with us over the summer to select a venue. Adam eventually forgave us for suggesting to hold their event at the M & T Bank Stadium, though he seems to still be sensitive when we talked football the other night.  FES quickly settled on a fantastic location, Hard Rock Cafe Baltimore, and the event ‘Rock the Hard Rock’ began to take shape. In preparation for the event, we exchanged hundreds of e-mails with FES events manager, Courtney and her staff as we worked out all the small details.  This party rocked!

Guests sported a bold orange branded lanyard and VIP Pass modeled here by Abi,
First Energy Solutions

Guests were warmly greeted by First Energy Solutions hosts Abi and Courtney

Upon entering the Hard Rock Cafe, guests were offered the evening’s signature drink, the ‘Firstini’

Guests stop for a fun photo opp on the red carpet step & repeat, designed by IPP.

House of Red Bird supplied our red carpet photo opp with memorable boutique props.
Photographers Kathy, Tim and DeeDee rocked the Red Carpet.

Kathy, House of RedBird and Heidi, Innovative Party Planners share a red carpet moment.

Red Carpet photos were streamed on the big screens throughout Hard Rock Cafe.

Tally and Heidi share a laugh with our guests

Hard Rock Cafe dining area was transformed to a pretty sweet buffet area.
IPP worked with Jamie, Hard Rock Cafe and Jen, AFR Rental Furniture, to design the floor plan and layout for the evening

IPP designed an intimate lounge so the First Energy Solutions sales team could get to business or catch up with a client

The First Energy Solutions Lounge provided more intimate conversation along with ample room to gather food and drink

Fun and colorful seating was just steps from the buffet stations

Hard Rock Staff stocked the branded glow bar

Branded glowing cocktail tables, another branding opportunity

Imagine how delighted we were to find orange chairs to feature in the lounge!

Branding opportunity in orange of course!

Another First Energy Solutions branding opportunity!

Lighting was set by Len and his crew from Excel Lighting Services.  It was a beautiful evening for a party

Check out the event ‘T’ Adam, one of our dueling piano man, is sporting!

Jennifer from Howl at the Moon set us up with their talented team of Dueling Pianos who entertained the crowd all night

Jim, Jamie and the entire rockin’ crew from the Hard Rock Cafe Baltimore provided a fantastic home for our FES party

Jamie, Hard Rock Cafe and Heidi, Innovative Party Planners

IPP designed FES commemorative T-shirts, which were set up in the Rock Shop

The T-shirts say it all!

Guests stopped in the Rock Shop to pick up their signature First Energy Solutions ‘T’ packaged in a Hard Rock souvenir!

Tally, Innovative Party Planners and Jamie, Hard Rock Cafe have lots to smile about after a successful evening!

A note worth framing, left by a very happy party guest.  Goals accomplished!

Photos provided by Kathy Freundel of House of RedBird with a few from Heidi. More party photos and lots of fun red carpet pics can be found on Kathy’s blog!

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One Response

  1. Zozzie says:

    Absolutely incredible!

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