Going Corporate with Merkle, Inc.

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For the past several years, our team at Innovative Party Planners has worked with the marketing agency, Merkle, to help plan and decorate their annual holiday party. This year’s holiday party coincided with their 25th anniversary celebration and we were tasked with creating a festive event that honored their 25 years of excellent customer service.

We began working on this event last summer, by assisting with locating a venue for their growing staff.  After an extensive search we settled on holding their event at the Hard Rock Cafe in Baltimore! The challenge that comes with using a branded location like the Hard Rock is successfully incorporating your own decor that also compliments the venue. The Hard Rock recently redecorated and their new colors are black, gold and red.  This inspired the holiday theme we termed ‘Red Hot’. We designed custom glowing centerpieces and branded each one with our own “25-year” design.

Merkle Centerpieces

 Our next step was to work out a floor plan to accommodate all the event elements including a photo area, plenty of dance room, a coat check, raffle prizes and food stations.   We took advantage of Hard Rock’s fabulous tall cocktail tables and bar stools while incorporating several of their smaller tables and fold chairs, while storing the rest to allow for plenty of mingling space.  We added in unique seating throughout the venue with the addition of glowing red furniture to emphasize the ‘Red Hot’ Theme. We complimented that with black midnight stage chairs, white plaza chaises, red glow cubes and more from AFR Furniture Rental!

Merkle Furniture1

The last step in this extensive party production process was to add some personal decor touches. Working closely with the Hard Rock, we chose a signature drink ‘Mini Red Hot Shooters’ which were passed during the first hour.  We worked with the servers to style the trays adding signage and candles.


Every year for their holiday party, Merkle offers their employees a variety of raffle prizes ranging from electronics such as a laptop computer or a Kindle to Baltimore Raven’s tickets! This year we updated the holiday themed raffle boxes to coordinate with the red decor, designed fabulous signage to make the party a little bit more merry.

Merkle Raffle Table2

We also want to give a big shout out to DJ Kopec for keeping this crowd on their feet all night long and to Pixilated Photo Booth for capturing all the funny faces and humor!


Photo credit: Guill Photography and Innovative Party Planners.

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One Response

  1. Ruth Bloch says:

    Heidi and Innovative Party Staff. This is truly awesome ! Congratulations on your hard work! It all looks fabulous!

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